Toyota Canada Inc. has been recognized by Canadian Black Book (CBB) with eight 2025 Best Residual Value Awards, including Overall Brand Awards in the categories of Car (Toyota) and SUV/Truck (Toyota).
The CBB 2025 Best Residual Value Awards measure vehicle values into the future. These awards recognize which vehicles are expected to hold the largest percentage of their MSRP 48 months after the original date of purchase. The awards are presented in 21 categories of cars, trucks, SUVs and EVs.
“We’re proud to be recognized by Canadian Black Book for our commitment to meet the driving needs of every Canadian through our product strategy,” said Robert Tsang, Vice President, Marketing and Sales, Toyota Canada. “Putting our customers first and providing high quality, durable, and reliable products is part of our foundation and we’re thankful for the continued trust.”
Toyota and Lexus were recognized with the following 2025 Best Residual Value Awards:
- Overall Brand Award: Car – Toyota
- Overall Brand Award: SUV/Truck – Toyota
- Car: Main – Toyota Corolla
- Full-size Pickup: Toyota Tundra
- Sport Car: Main – Toyota Supra GR
- SUV: Main Compact/Sub-compact – Toyota RAV4
- SUV: Main Mid/Full – Toyota Land Cruiser
- PHEV Luxury: Lexus NX-Series
About Canadian Black Book
Canadian Black Book has been providing vehicle values to the Canadian automotive industry for more than 60 years. Through the company’s growth, it has evolved into a leading provider of vehicle valuations, residual value forecasts, and VIN decoding services. As ‘The Authority’ for vehicle values, the Canadian Black Book values are utilized by both dealers and manufacturers, as well as leasing, finance, insurance, and wholesalers. By utilizing the Canadian Black Book Enhance Vehicle Matching (EVM) solution, the industry will be able to better decode 17-digit VINs down to the specific trim package of the vehicle, thereby allowing for a more precise valuation of the vehicle.
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